Essay --

Lower leg pain has been a mystery, with it being named by several different terms. Shin pain that most athletes refer to as shin splints is now being termed Medial Tibial Stress Syndrome or MTSS. Some atheltes under estimate the severity of shin splints by simply having a lack of knowledge. â€Å"In 1974, Clement was among the fist to postulate that â€Å"tibial stress syndrome† was caused by a periostitis that could progress to tibial stress fracture† (Craig, 17). Inflammation of the periosteum and also the tibialis posterior lead to MTSS and ultimately a stress fracture. In order to further research about the cause of MTSS, tissue biopsy was performed on 62 patients in a study by Johnell. According to Craig, 2008, Johnell found that there was an increased tissue metabolic activity, like osteoblast proliferation. Osteoblasts are bone cells that attempt to grow new and repair damaged bone. Osteoblast are present often with inflammation, which is a bodies response to in jury. Through this study, Johnell found that 2/3 of his patients had bone damage, which explains why osteoblasts were proliferating. In a later study by Michael and Holdner they suggested that instead of the tibialis posterior, the soleus was a major cause of MTSS. â€Å"They found that 1/3 of the MTSS patients had soleus fascia inflammation and 1/3 had bony inflammation just underneath the fascial attachment into the bone† (Craig, 17). Inflammation ultimately causes pain. This explains why the soleus is a contributor to MTSS. Athletes who participate in sports like Track and Field where they are in repeated plantar flexion put a lot of pressure on the gastrocnemius and soleus. The gastrocnemius and soleus are consistantly being contracted with every stride and take off for a ... ...8). With out an arch, the soleus is being stretched for long periods of time that causes it to become fatigued and strained which can put pressure on the tibia. It can not be concluded that excessive pronation causes MTSS, but is rather a risk factor. By taping an individuals arch, the amount of pronation can be decreased as well as the amount of pain experienced. Craig also suggests pool work outs once a week to allow for bone healing. I think this is a great idea, and more coaches should implement a pool work out into their weekly routine. Swimming still allows atheltes to have a cardiovascualr work out while giving their tibia's a break. Some atheltes have an extremely high pain tolerance and will continue to practice and perform, with or without treatment. Though with preventative measures like taping and rehab, the treatment of MTSS can hopefully be achieved.

Coffee mate study case Essay

Coffee Mate is made up of dried glucose and vegetable fat and it is considered as non-dairy although it contains milk derivatives. Some of them are liquid, others are reduced-fat and others are sugar free. There are also seasonal products that will keep you warm during the season, flavors only available from September through December. The brand is composed by 33 different products each of them aimed at different consumers depending on their preferences, this is explained with what is called Product Line Filling: a product can be offered with different characteristics, it first creates a product (in the case of Coffee Mate, its first product, the Coffee Mate The Original, was the starting point). Then, the company adds more features to that product, and that way it can be more differentiated from its competitors’ products. There are several reasons why a company might want to add more items to the present range of the line. It may want to increase profits, use the excess capacity it has, satisfying new consumers and that way, to increase the number of buyers†¦ Consumers are increasingly getting concerned about what they are eating and what companies offer them. The trend over the past few years is consuming products made up of natural ingredients. That is why Coffee Mate has created Natural Bliss, which is made up with only four simple ingredients: milk, cream, sugar and natural flavor. When a company increases the number of products in the brand, sometimes it can find itself in a situation of cannibalization (it happens if one part of a company grows by taking sales from another). Actual consumers can change from a variety to the new one so there is no benefit taken from new consumers. The company must focus on potential consumers, try to answer to the question, why some people do not buy our product? And create a new flavor that can attract new buyers. However when Coffee Mate  Lite was introduced, the volume of cannibalization was minimal. The brand experienced a growth of 10% during the first 3 years of the Lite version appearance. Another key point to add customer value to the product is throughout the design, the pack, the wrap of the product. At first, the package of the product had only one mission, to hold and protect the product inside, but nowadays packaging has become an important tool in marketing. Coffee Mate has different formats: 170 g, 311 g, 450 g, 750g, or 1.4kg. All the flavors can be found in both powder or liquid. Negatives about dried milk (powder) are that it may be bought only for emergency when consumers run out of milk and is considered to be inconvenient to prepare. On the other side, coffee creamers have a better image across non-users as they see it as almost a treat and make coffee taste so much better. SWOT ANALYSIS In order to make a good marketing analysis of the company, we have performed an analysis of advantages and limitations, selected a targeting strategy, performed segmentation and positioning, and analyzed the convenience of the proposed ad. +STRENGTHS: Consumers claim that Coffee Mate gives better taste to coffee Coffee Mate is said to relax and comfort consumers, it gives a good perception of the product. Coffee Mate belongs to Nestle, which is well-known and prestigious brand -WEAKNESSES: Sometimes seen as an emergency option It contains added sugar in it in some of its versions, which is seen as a bad habit for those who care about health +OPPORTUNITIES Lite version (has increased sales lately) -THREATS: Sales of creamers and dried milk are directly proportional to coffee sales, so in these times the reduction on coffee consumption may result on lower sales. It is considered to be an artificial product, and this goes against the increasing concern for natural and healthy food and drinks TARGETING, SEGMENTATION and POSITIONING To optimize marketing budget is key to target the market segments that better fit Coffee Mate’s strengths. The company must decide which and how many segments it will target. Market targeting can be taken at different levels: very broadly (mass marketing), very narrowly (micro marketing) or somewhere in between (differentiated or concentrated marketing). We have decided that Coffee Mate should be aimed at multiple segments and use concentrated marketing. Mass marketing: market strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer. In this case this strategy will not fit with coffee mate fore several reasons: 1. It is difficult to develop a product that will satisfy all segments 2. Coffee Mate will have trouble competing with more product-focused firms Micro marketing: target marketing in which companies tailor their marketing programs to the needs and wants of narrowly defined segments. Given the recently squeezed advertising budget, choosing only one segment will result in less profitability. Concentrated marketing (or niche marketing): market strategy in which a firm goes after a large share of few submarkets. By doing this Coffee Mate could achieve a stronger market position that its actual 55% market share. It can market more effectively targeting each product toward those consumers’ segments that it can serve best. Having decided that Coffee Mate products should be aimed at multiple segments we need now to evaluate the attractiveness of each segment and their fit to Coffee Mate ´s strengths. TGI Users Surveys covering coffee and creamer’s markets came up with five potential groups of consumers for Coffee Mate: 1. Experimentalists (15.4%): Like to try new things Enjoy spending money Heavy users of instant coffee Below-average users of creamers BUT average users of Coffee Mate. 15-44 years Middle income Heavy users of media Keep up with the fashion, are stylish and will try anything new. Socialize often and holiday abroad Like to treat themselves Not really using Coffee Mate, as one would have expected. 2. Cost constrained, older, conservative (23.6%): Budget when shopping, price aware, look for lowest prices Very traditional Worry about food Light users of instant coffee Never use cream Average users of dried milk BUT not really users of Coffee Mate 55+ years Not working or retired Low household income Very conservative, like routine Socialize rarely 3. Affluent, young foodies (24.4%): Light users of media Heavy users of coffee and ground coffee Above-average users of creamers and most often buy Coffee Mate and Marvel Users of cream 35-54 years Above-average income and work full-time High expenditure on groceries store. Enjoy cooking and trying out new food Like socializing Health conscious Can afford to treat themselves 4. Cost constrained, young families (13.9%): Low incomes Not concerned about health or environment Heavy users of instant coffee but do not use ground coffee Below-average users of creamers and never use cream 15-34 years Heavy users of media Low expenditure on grocery store Rarely go out (can’t afford to) 5. Affluent (22.7%): Not price conscious, well off Old (55+) Not health conscious Not media aware The people most likely to be buying Coffee-Mate Do not want to try new things. After evaluating the different segments, we have concluded that the segment most likely to buy our product will be the EXPERIMENTALISTS and AFFLUENT YOUNG FOODIES. EXPERIMENTALISTS fit into Coffee Mate’s strengths (specially for Original Coffee Mate) in various ways: a) Social class (lower) b) Household type (2-3 people with children) Besides this, they are heavy users of media and are likely to consume instant coffee and cream. AFFLUENT YOUNG FOODIES fit into Coffee Mate’s average consumer for Coffee Mate Lite because of several reasons: a) Age segment b) Income level c) Working time The ad clearly pictures affluent young foodies with their After Eights and tea with another couple of the same group. It tries to compare both cream and CoffeeMate while stating that the latter is so much better when Jane runs out of cream and the guests praise her for their second cup of coffe more than the first one. The ad makes two clear statements: The first one, that the consumer always has a backup plan for when milk/cream runs out, since CoffeeMate is easy to store and lasts long enough. After being served the second cup, the guests show their enthusiasm for it because of the taste. This implies that while being a backup plan for cream lovers, it also turns out to be a much better substitute good for cream or even milk. Whether this ad is effective or not depends on the segment that we focus on. The biggest segment, the affluent young foodies -24.4% market share according to the study- can only grow with this ad. Even if they’ve never  tried it before, the ad will make the product appealing to them by insisting on the great flavor and the convenience of it, which is what most of this group looks for. Furthermore, it seems that the experimentalists are affluent young foodie wannabes. They are the same age group, they are really materialistic but they have a much smaller income than the former segment. This is why it looks like the ad could have this group as potential customers. They watch the ad, they want to act like those affluent people and they buy the product so they can reach that status at least in one aspect. They just follow suit in everything that has to do with the rich and hip. This is where we see the biggest increase in share due to their consumerism and pretentiousness. Lastly, we could squeeze another segment that this ad could reach; the affluent. The affluent segment has also got a big market share, although they are older than the two studied groups. CoffeeMate is trying to show in this ad that it is reliable and that it’s always a good backup plan, and older people can be interested in the product since they have people home for meals, and they would not want to run out of anything and not make their guests fully happy. The only downside for this segment is that they don’t usually watch TV or listen to the radio, so the ad would have to be in the newspapers or find a way to sneak into their radar. Alternatively, if the focus on experimentalists is desired we would recommend, instead of making a conventional ad, promoting the product and the brand via Twitter or Facebook. These are such powerful tools for targeting this segment since they are young and they are really influenced by what they see in others that social media could really boost up sales. This could be done by creating a page of Coffee Mate and uploading â€Å"cool† things, making the brand interact with their potential customers. See figure 1. ANNEX FIGURE 1 Coffee Mate is part of a growing number of businesses that use social media  marketing in their efforts to gain exposure†¦but also to build relationships with their customers and get permission to market to them directly†¦as long as they do it in a soft, acceptable fashion. The promotion would need to be shaped so that they would focus on the core benefits that the Coffee-Mate offers. This has to be at least as good as the targeted competitor. They also have to be aware of how the competitor currently markets his product. By knowing how he operates they could either copy and improve the existing one or then completely change and try a more radical approach. If the Coffee-Mate would want to succeed they would need to convince the consumer how he can benefit from our product better in contrast to the competitor. As we have seen before, for example in the ad, Coffee-Mate has a range of benefits which are focused on different necessities of coffee drinkers such as being a great backup plan for when milk/cream runs out, since Coffee-Mate is easy to store and lasts long enough or having a myriad of different flavors which can in many occasions be a better substitute for milk or cream, which are the immediate competitors of Coffee-Mate. When having to advertise (twitter, TV ads, newspaper, etc) the product focusing on the benefits and the competition targeted, the promotion of Coffee-Mate should include (as the ad pictures perfectly) the disadvantages the other competitors have, such as running out of cream or milk more often or being a dull boring flavor and on the other hand state the great range of flavors Coffee-Mate offers coffee lovers which will certainly attract experimentalists as they look forward to try new experiences and insist that it is a great substitute when cream or milk run out, which for affluent young foodies as they are more likely to socialize and serve coffee to their guests, will be a much more suitable and comfortable option. Experimentalists Marketing means persuading, getting people aware of our product by advertisements. A company banks on the idea that a celebrity will drive fans to try a product or service, simply because Celebrity X has it. To persuade our customers (experimentalists), we have chosen for our ad of Coffee Mate Blake Lively drinking a cup of coffee. We have chosen this celebrity to attract the experimentalists due to the fact that is a Hollywood personality known by almost all the young people, we can  considerate her as a fashion icon, she started to get famous with Gossip Girl and nowadays people around 15 to 24 consider her as an prototype, This ad goes directly directed to the experimentalist, as their name suggest, experimentalists are easy targeting as they would like to try out new products. They also have high media awareness and are status conscious and fashionable. Affluent, young foodies Light users of media Heavy users of coffee and ground coffee Above-average users of creamers and most often buy Coffee Mate and Marvel Users of cream 35-54 years Above-average income and work full-time High expenditure on groceries store. Enjoy cooking and trying out new food Like socializing Health conscious, can afford to treat themselves Richard Gere Richard Gere is a well-known actor, even though he is now in his early sixties he is an icon for many men as the prototype of an attractive, handsome man which may enter in the ideal standard of living of anyone, taking into account his films and social apparitions. Many women also know him for the same reasons and may see him as the â€Å"perfect† man. As the target market here are affluent young foodies, whose characteristics are stated above, a middle-high standard of living, the possibility of affording to treat themselves and the age group make it perfect for him to help position Coffee-Mate in this segment, as many of these people would like to copy his lifestyle. Noticing Richard Gere prefers Coffee-Mate might make this group want to drink coffee as he does. Bibliography Coffee Mate Offical website: http://www.coffee-mate.com Non Dairy Creamers Info: http://en.wikipedia.org/wiki/Non-dairy_creamer Coffee Mate twitter: https://twitter.com/Coffee_mate Principles of Marketing, Fifth European Edition

Essay on Cuban Missile Crisis - 1985 Words

The discovery of the nuclear missiles in Cuba was a vast turning point in the way that the world would progress in terms of communication and various entertainment and political positions from that point forward. Before the assumptions of the United States were proved about the Soviet Union holding nuclear weapons in Cuba, there was a great lack of communications between the nations that caused major conflict between these two nations. The moment the nations got connected many problems could be solved, but until that point in time, there was misunderstanding and an apprehension of the unknown among many people who inhabited the United Sates. The Cuban missile crisis was the beginning of a revolution in communications between nations,†¦show more content†¦Each vessel that was going from the Soviet Union to Cuba was soon photographed by planes and ships, which belonged to the United States (Compston, 227). This was the start of an immense deal of troubles between the two n ations and a realization that there was an immense lack of communication amid them that would be fixed in the next couple of years. The Cuban Missile Crisis does not need to be looked at like a crisis or devastating point in history at all. In fact it could very easily be seen as a good thing that connected the nations and caused new things to develop (â€Å"The Cuban Missile Crisis begins†). First off, the detection of nuclear missiles in Cuba brought out a horrifying fear for many people as they thought that the testing of these nuclear weapons would result in major problems for them. Following the war, the Soviets and the United States took on a multitude of nuclear weapons that in the end could end up destroying entire nations and potentially the entire world (Winkler, 97). These atomic weapons were created through the force of splitting atoms apart, which was an extremely powerful weapon leading to hydrogen weapons which were even more powerful (Winkler, 102). At the time one would be fearful of the effects that radioactive fallout would have and what they could do in terms of harm (Compston, 229). The fear grew so much that fallout was a commonly used word. And no one could fully understand what harm would be done by theShow MoreRelatedThe Cuban Missile Crisis1149 Words   |  5 Pagescausing a civil war. Both the Cuban Missile Crisis and the Vietnam War illus trate the United States attempt to combat communism. The Cuban Missile Crisis in the prevention of a nuclear war. Whereas the Vietnam War ultimately curtailed the spread of communism. (CMC) During the Cuban Missile Crisis, the U.S was trying to prevent a nuclear war, and attempting to contain the hostility between the U.S and the Soviet Union. In 1962, an American U2 plane spotted a Russian missile site being built with shortRead MoreThe Cuban Missile Crisis1188 Words   |  5 Pageseven know. Topic Sentence: The Cuban missile was a crazy time. It happened some fifty years ago when John F. Kennedy was president. It was when one of U.S. spy plane caught Soviet Union trying to sneak some nuclear missiles into Cuba that was ninety miles off the United States’ coast. Soon enough president Kennedy had to talk to one of their leaders about what are they doing with the missiles and if they do not remove it there will be a war. The Cuban missile crisis happened during the Cold War betweenRead MoreThe Cuban Missile Crisis1495 Words   |  6 PagesKennedy was made aware of Soviet missiles in Cuba. This was the testing ground, the closest the world has ever been to nuclear war, the Cuban Missile Crisis, 16-28 October, 1962. The future for millions of lives depended upon the ability of United States President John F. Kennedy and Russian Premier Nikita Khrushchev to reach an agreement in which both did not lose face, and more importantly, the world survived. The events leading up to the Cuban Missile Crisis, as explained by Sheldon M. SternRead MoreThe Cuban Missile Crisis Essay2455 Words   |  10 PagesThe Cuban Missile Crisis bought the world closer to extinction than ever before. It was through the decisive actions of newly elected president John F Kennedy and then premier of the USSR Nikita Khrushchev that the confrontation did not escalate into all out nuclear war. The Cuban Missile Crisis lasted for 13 days, it was predicated on the fact that the Soviet Union was placing intercontinental ballistic missiles on the island country of Cuba which is just off the coast of the United States nearRead MoreThe Cuban Missile Crisis1016 Words   |  4 Pages Events leading up to this potential catastrophic war was the Cuban Revolution, the failure of the Bay of Pigs invasion, US anti-communism, insecurity of the Soviet Union, and Cubas fear of invasion. Thankfully, the conflict was avoided due to great cooperation from both President J ohn F. Kennedy of the United States and Soviet Union leader, Nikita Khrushchev. Each decision made by each leader was vital in the outcome of The Crisis. Kennedys choice to take action by methods of quarantine insteadRead MoreThe Cuban Missile Crisis2013 Words   |  9 PagesInvestigation The purpose of this investigation is to establish the extent to which there was a victor at the end of the Cuban Missile Crisis in 1962. This investigation will evaluate the position of both Khrushchev and Kennedy after the crisis in order to draw the victor. Looking into the intentions and goals of USA and the USSR leading up to, during, and recently after the crisis to determine the true victor, in between the years 1959 and 1979. Sources that will be used in this investigation includeRead MoreThe Cuban Missile Crisis2100 Words   |  9 PagesThe Cuban Missile Crisis The Cuban missile crisis was the most dangerous of the Cold War, but it still involves the two main superpower enemies; Russia and America, only this time Cuba got involved too. The Cold War happened because Read MoreThe Cuban Missile Crisis5937 Words   |  24 PagesThe Cuban Missile Crisis The world was at the edge of a third world war. This was the result of a variety of things: the Cuban Revolution, the failure of the Bay of Pigs invasion, US anti-communism, insecurity of the Soviet Union, and Cubas fear of invasion all made causes for war. However, war was not the result due to great cooperation from both President Kennedy and President Khrushchev and each of the decisions made by the leaders was crucial in the outcome of The Crisis. Kennedys choiceRead MoreThe Cuban Missile Crisis Essay3251 Words   |  14 Pageswar. Looking back now, I realize the Cuban Missile Crisis was an extreme pivotal moment in the Cold War. 6 months ago my own country, the United States of America, had never been so close to Armageddon with the Soviet Union. On October 16th, 1962 I was informed that the CIA’s National Photographic Interpretation Centre had reviewed findings from U-2 aircraft photographs and had identified objects that were soon to be interpreted as medium range ballistic missiles. The U-2 flight, piloted by MajorRead MoreThe Cuban Missile Crisis Essay1292 Words   |  6 Pagesinevitable to the world, it was the first time nuclear war was hanging on a thread. The Cuban Missile Crisis presented a threat to the world, in which the USSR planted nuclear missiles on Cuba. America’s response was to threaten launching nuclear missiles at the Russians. This incident launched the world into a new time, which presented nuclear weapons as a source of power. The incident of the Cuban Missile Crisis still connects with us today because the power nuclear weapons present, which provides

Whiteness, And White Privilege - 1682 Words

‘Whiteness’ is a socially constructed category of race, where people who are not ‘white’ are racially designated while ‘whites’ escape designation as if their racial category is not historically and ideologically based (Puzan, 2003). Race is socially constructed (Dyer, 1997) and it is important to acknowledge this in order to address its impact. Unless whiteness is labelled and confronted, being ‘white’ is usually considered the ‘norm’ which acquires certain social privileges, while all other socially-constructed categories of ‘race’ are considered different or, as Puzan (2003) terms it, the ‘racialised Other’. Labelling ‘whiteness’ and white privilege and recognising how it has been institutionalised allows people to look beyond it to see how it has defined knowledge, membership and language in our society, as well as the way it makes and enforces the rules and regulations of life in our society. This allows the implicit standards against which people are measured to be revealed (Puzan, 2003). According to Puzan (2003), some whites make a conscious choice to raise their own awareness of skin privilege, but this is not considered obligatory by most whites and is not addressed through legal and social measures in the same way as the more-familiar ‘racism’ that is known by that label. RACISM AND WHITE PRIVILEGE IN NURSING White privilege embraces the behaviours, values, beliefs and practices of the dominant white culture (Puzan, 2003). There are often unnoticed advantagesShow MoreRelatedThe Inequality That Black Students Experience1330 Words   |  6 Pagesthe Black and White achievement gap must be viewed through other lenses opposed to the single view of Black students cannot perform as well as White students. Venzant-Chambers (2009) offered other avenues by which to examine the achievement gap such as school tracking, examining the experiences of students of color, and the school system as a whole and its approach to Black students (p. 417). Racism in the Classroom Unintentional Bias Colorblindness. Within education, many White female novice teachersRead MoreThe Readings White Privilege : Unpacking The Invisible Knapsack, By Peggy Mcintosh, White Women, Race Matters1425 Words   |  6 Pagesreadings White Privilege: Unpacking the Invisible Knapsack, by Peggy McIntosh, White Women, Race Matters by Ruth Frankenberg and Representing Whiteness in the Black Imagination, by bell hooks, all cover the issue of whiteness from different perspectives. There are many aspects of whiteness; in this essay, I will argue that the two most important features are the absence of knowledge of the issue on the part of white people and stereotype consequences. A key point in racism is whiteness, and withoutRead MoreWhite Privilege : Unpacking The Invisible Backpack891 Words   |  4 PagesPrivilege is often seen as special rights granted to individuals either on behalf of merit or through unwarranted means. In their writings, Johnson (privilege, oppression, and difference) and Peg gy McIntosh (White Privilege: Unpacking the Invisible Backpack) discuss their views on the impact that privileging specific social groups has on society. The concept of whiteness in America is often overlooked or unaffiliated with discussions concerning racial dilemmas. Whiteness and white privilege perpetuatesRead MoreGender, Racial, Sexuality, Race, And Class ( 11 )975 Words   |  4 Pageswhile whiteness embodies superiority. Hooks argues that stereotypes; however inaccurate, are one form of representation for a desired category and project a myth of sameness (341). Stereotypes perpetuate a single story thus excluding any opportunity for unique difference. Categorizations are a fantasy of whiteness that validates the dominant status quo. White supremacists demonstrate an inability to comprehend reason by projecting their inadequacies onto the Other. hooks does not claim white peopleRead MoreAn Ideological Exploration Of Macklemore s Racial Redemption As A Musical Genre And Cultu ral Movement964 Words   |  4 Pagesthat are often ignored. As musical genres, Hip Hop and Rap create a space of situated knowledge and reveal the underlying dominant hegemonic ideologies within society. Whiteness as the modus operandi becomes a central place of questioning that music and specifically Hip Hop and Rap help put into question. Questioning of Whiteness through these genres of music help reveal the co-constitutive nature of music and ideology. My goals within this paper are not an attempt to explore musicality or the powerRead MoreThe Black Imagination By Bell Hooks954 Words   |  4 PagesRepresenting Whiteness in the Black Imagination (1992). ‘bell hooks’ is written in lower case to convey that the substance of her work reigns more important than the writer. From a marginalized perspective, hooks argues that sites of dominance, not otherness is problematic and critiques the lack of attention that white scholars pay to the representation of whiteness in the black imagination. Critical feminist scholars Peggy McIntosh and Ruth Frankenberg identify their own whiteness as a dominantRead MoreCultural Marxist George Lipsitz In The Possessive Investment1698 Word s   |  7 Pagesin The Possessive Investment in Whiteness: How White People Profit from Identity Politics consolidates both the structural theory of institutional racism and the political cultural ideology and conception of racism history in the context of political changes in the Untied States. Lipsitz is not the first historian to analyze critical racism theory, but he is the first to extend the analysis into the late twentieth century. Traditional historiographies of whiteness in the United States emphasize theRead MoreThe Social Construction of Whiteness and Race in America1700 Words   |  7 Pagesof Whiteness and Race in America A comment was made in a blog post early on in the year about whiteness in American that bugged me. It’s a topic that came up a few times throughout the semester in and outside of class. Granted, this topic is based on a single blog post but a collection of comment and statements that were made on specific blogs and during class sessions. This topic I fin extremely important mainly because I felt as though there was some confusion around the topic being white. UnderstandablyRead MoreThe Heart of Whiteness- Analysis Essay988 Words   |  4 PagesThe Heart of Whiteness Confronting Race, Racism, and White Privilege Robert Jenson Comm-365-X01 October 5, 2011 Joshua J. Shepherd I. Introduction: In this paper, I will be reviewing Robert Jensen’s â€Å"The Heart of Whiteness. Confronting Race, Racism, and White privilege†, along with developing a critical analysis of this work. I will be comparing my analysis with the opinions of others that have reviewed this book along with utilizing concepts from James W. Neulieps textbook, InterculturalRead MoreWhiteness Of A Different Color1363 Words   |  6 PagesMatthew Frye Jacobson’s Whiteness of a Different Color offers innovative insight into the concept of â€Å"race† and the evolution of â€Å"whiteness† throughout American history. Jacobson focuses his analysis on the instability of racial identification over time and how race has been created and perceived throughout different stages of history. He states in his introduction that â€Å"one of the tasks before the historian is to discover which racial categories are useful to whom at a given moment, and why† (p

Essay about Robert Gray Poetry - 773 Words

Born in 1945, Robert Gray is an Australian poet renowned for his imagistic style, drawing strength from his fastidious concern for the precision of language and a meticulous contemplation of physical existence. Gray’s works are unconventional in structure, and prevalent throughout his poems are the recurring themes of humanism, consumerism and naturalism, peppered with allusions to personal experiences. Gray’s thematic concerns arise from his personal context, alongside his love of the Australian environment, â€Å"My poetry is very physically located† and his Buddhist ideals which influence his literary style. Gray’s thematic concerns and themes are manifest in all of his poems, demonstrating copious readings, including psychoanalysis and†¦show more content†¦A post-modern reading explores intertextuality, where the philosopher Heidegger inspires Gray, through the description of his mother as â€Å"very warm† and as â€Å"extending careâ € , expressing Gray’s affection towards his mother. Gray’s father is criticised repeatedly throughout the poem, demonstrating his influence on Gray’s life. Anthropomorphism and sensual imagery are utilised by Gray to criticise his father, â€Å"a small lizard, dragged through her lips,† symbolising, through psychoanalysis, â€Å"that bitterness† in Gray’s mothers life. The anthropomorphism as a â€Å"bull,† criticises him for being selfish. Vivid imagery helps encapsulate a macabre description of his â€Å"hopelessly melancholic† father, portraying him as â€Å"thin lips, on the long boned face,† painting a sympathetic portrait of his father: â€Å"we are all pathetic.† The two-tiered structure of the poem allows Gray’s mother to be juxtaposed to his father, â€Å"a university man†, but also manifests a feminist reading making discernible women being marginalised in society. Gray’s naturalistic ideals are depicted through the personification of imagery , â€Å"up in those hills†, and â€Å"the sun standing amongst high timber†, displaying the peacefulness of nature. â€Å"The Meatworks† satirically represents Gray’s thematic concern of humanism and naturalism, in relation to the sadistic description of a North Coast slaughterhouse. Gray’s naturalistic and Buddhist idealsShow MoreRelatedJourneys Essay with Robert Gray Poetry and Related Material1443 Words   |  6 Pagesthis conflicting knowledge and return to his prior self at the conclusion of his journey. These themes are explored in Robert Gray’s poems Flame and Dangling Wire and Arrivals and Departures, an excerpt from Ahmad Faqih’s short story Gardens of the Night, and a photograph by Robert F. Sisson depicting Native Americans staring into a car at a white man. The travelers in Robert Gray’s poems Flame and Dangling Wire, and Arrivals and Departures undergo negative experiences that, although constituteRead MoreEssay on Robert Gray684 Words   |  3 PagesRobert Gray is an Australian poet whose work is closely linked with nature. He grew up in the post ww11 era, and lives on the north coast. The poems ‘The Meatworks’, and ‘Flames and Dangling Wire’, express how he feels about life, his experiences and his beliefs. His poetry has such an enduring nature because it can be understood in so many different contexts, and includes universal themes which remain relevant to societies past, present and future. In ‘The meatworks’ Gray presents a vivid andRead MoreRobert Gray Poem- Old House and Late Ferry848 Words   |  4 Pagesused to Capture Human Experiences; `In Robert GrayÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s poems, he uses language to capture human experiences. In two of his poems; old house and late ferry, gray has effectively captured human experiences by his varies poetic languages and through insight and feeling. Throughout both texts late ferry and old house, grayÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s main message in the poems, with his critical analysis, is the destruction of nature by mankind. In old house, gray has captured the human experience of the processRead MoreFrances E. W. Harper and James Whitfield1492 Words   |  6 PagesFrances E.W. 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Hofstede’s Model Of Organisational Culture Free Essays

ABSTRACT Organizational culture has become the buzzword in popular management with many experts suggesting it as an important determinant for organizational success. Management researchers have been quick to point out the impact that organizational culture may have on the effectiveness of the organization and have called for an increase in the attention paid to organizational culture. With more emphasis being placed on organizational culture, it becomes important to understand the appeal of this concept and examine its impact on management within the organization This paper thus explores on the concept of â€Å"organizational culture† and examines its impact on behaviours and management of the organization. We will write a custom essay sample on Hofstede’s Model Of Organisational Culture or any similar topic only for you Order Now This will involve identifying one associated mode or theory and evaluating or determining the extent to which the chosen model plays a part in defining the style of management. A case study of Sony Ericsson will also be employed to help illustrate the application of hofstede’s model of organizational culture. The study will also identify limitations of this model and the strengths that have enabled it to be used as a basis for most research analyses. INTRODUCTION Organizational culture has become the buzzword in popular management with many experts suggesting it as an important determinant for organizational success (Schein 1999). While the association between organizational culture and organizational success is far from certain, it is obvious that each organization has its own unique social structure which drives much of the individual behavior within that organization. Management researchers have been quick to point out the impact that organizational culture may have on the effectiveness of the organization and have called for an increase in the attention paid to organizational culture (Siehl Martin 1998). With more emphasis being placed on organizational culture, it is important to understand the appeal of this concept and examine its impact on management within the organization. This study thus explores on the concept of organizational culture and examines its impact on management style. This will involve identifying one associated mode or theory and evaluating or determining the extent to which the chosen model plays a part in defining the style of management. In this regard, Hofstede’s ideas will form the basis of our analysis of organizational culture. WHAT IS..â€Å"CULTURE†? The term culture has been given varied set of definitions by various scholars. Kroeber Kluckholn (1952), for example, defined culture as consisting of patterns of behaviour acquired and transmitted through symbols, and which constitute distinctive achievement of human groups including their embodiment in artifacts. Hofstede (1980), on the other hand, defined culture as the collective programming of the mind which differentiates members of one human group in the society from the rest. While Symington (1983) defined it as a complex whole which include belief, knowledge, morals, art, customs, capabilities and habits acquired in the society. These definitions suggest culture to consist of a set of value systems that are shared equally by members in the society and which binds people together. With the above conceptualization of culture, we can now define what we mean by organizational culture. ORGANIZAITONAL CULTURE Organizational culture can simply be defined as a set of values, assumptions and beliefs that define the behaviours and style of management in an organization (O’Reilly et.al, 1991). There are three main sources of influence believed to interact to create organizational culture. These are the beliefs and values held by the leaders of the organization, the characteristics of the industry in which the organization is within, and the broader society in which the organization operates (O’Reilly et.al, 1991). The most influential model used by management researchers and which has formed the basis of most analyses of organizational culture is Hofstede’s model. While most noted for his groundbreaking work on dimensions of national culture, Hofstede also identified six dimensions of organizational culture which can be used in defining the style of management in an organization. Process oriented vs goal oriented The process oriented vs result oriented dimension is concerned with the effectiveness of the organization. A key feature of a process oriented culture is the means or rather the way in which work has to be conducted. While in a result oriented culture, emphasis is placed on the goals of the organization. That is, employees are primarily out to achieve specific organizational goals even if the risks involved are substantial (Hofstede 2001). Parochial vs professional This dimension reflects the internal and external frame of the organization (Hofstede 2001). In a local culture the identity of the employees is with the immediate manager. Hence employees within this culture are internally focused and directed and there is also a strong social control. The converse is true in a professional culture where the identity of the employees is largely determined by the profession and content of the job. Open system vs closed system The open system vs closed system dimension reflects the communication climate of the organization (Hofstede 2001). For an open system, new employees are welcomed and there is the belief that everyone fits well in the organization. While for a closed system, it is difficult to join and it is believed that only a certain kind of individuals may fit in the organization. Employee oriented vs job oriented This dimension relates to the management philosophy in the organization. In an employee oriented organizational culture, concern is mainly on employee satisfaction. The staff members feel that their own personal problems and welfare is taken into account by the organization. While for a job oriented organizational culture, work is characterized by heavy pressure to perform the specific task at the expense of the employee (Hofstede 2001). Tighter control vs loose control This dimension relates to structuring, control and discipline in the organization. A tight control culture is characterized by seriousness and punctuality while the features of a loose control culture are casual and improvisation (Hofstede 2001). Examples of organizations that are often found within tighter controls are banks and pharmaceutical companies while those found in loose control are research laboratories and advertising agencies (Hofstede 2001). Normative vs pragmatic This dimension reflects on the methods employed by organizations when dealing with the environment in general and customers in particular. It describes the level of â€Å"customer oreintation†. Pragmatic cultures are flexible and more market driven while normative cultures are rigid and often emphasize on following applicable laws and rules (Hofstede 2001). Hofstede labeled organizations involved in the sale of services as pragmatic while those engaged in application of laws and rules as normative. CRITICISMS OF HOFSTEDE’S MODEL Hofstede’s ground breaking work on culture has indeed provided valuable insights into the management styles and dynamics of cross cultural relationships. However, his highly influential findings have not been without criticisms. A number of academics have discredited his work in part or whole. Critics have argued that survey was not an important instrument that could be used in accurately determining and measuring the culture of organizations (Jones 2007). A survey of a set of limited questions certainly cannot adequately and comprehensively provide an in-depth understanding of culture of an organization. In response to this criticism, Hofstede argued that survey was one method and certainly not the only method that was used. Hofstede’s model has also been criticized on the basis that the five or six dimensions did not provide sufficient information about cultural differences (Jones 2007). In this regard, Hofstede agreed that his analysis was too narrow to credibly argue for the universal validity and sufficiency of the six dimensions of organizational culture that he identified. And in fact, suggested for additional dimensions to his original work. He also noted that some of the six dimensions that he identified may be less useful when analyzing other types of organizations in other countries (Jones 2007). A third criticism is that Hofstede’s work is seen as outdated, especially with the rapid changes in the global environment (Jones 2007). This critique has further been put forward by Holden (2002) who points out that the data used by Hofstede in his dimensions of organizational culture seem to have been gathered over 30 years ago and is therefore no longer applicable to the modern day world. In response to this criticism, Hofstede (1998) pointed out that a number of recent replications had confirmed his findings. Hofstede’s model is also criticized on grounds of his one company approach. Hofstede’s analysis supposed that a single IBM organizational culture could be used to make inferences about the entire world wide organizational cultures (Jones 2007). A study fixated on one company certainly cannot be used to make inferences about the entire world wide organizational cultures. The validity of his dimensions of organizational culture has thus been questioned and his model considered to be non-comprehensive as the study was based on data collected from a single company using questionnaires that lacked academic foundation. Critics have also argued that Hofstede failed to recognize the diversity in his analysis of IBM culture (Jones 2007). He ignored extensive literature which suggested that there were multiple, dissenting and emergent cultures in an organization. If we are to ignore the assumption of a single culture in IBM and acknowledge the diversity in culture at IBM, then his analysis is likely to collapse. After years of publication of his analysis on organizational culture based on the IBM survey data, Hofstede begun to acknowledge the presence of cultural diversity within and between units in the same organization. However, despite recognizing flaws in his work, Hofstede fails to admit error or weakness in his analysis. Accepting that organizations had multiple cultures as opposed to his assumption of a single culture would seem to undermine a crucial part of his analysis. ARGUMENTS IN FAVOUR OF HOFSTEDE’S MODEL Despite these criticisms, Hofstedes work is widely acknowledged and used by many scholars and practictioners due to its mainly appealing attributes. Sondergaard (1994) noted that hofstede’s analysis on corporate culture received 1,036 citations in comparison with another highly regarded study by Miles Snow (1978) which only received 200 citations. Moreover, a number of researchers have replicated Hofstede’s study including Trompenaars Hampden-Turner (1997). Some of the strengths that have enabled it to be used as the basis of most research analyses include: Relevance: – Hofstede’s discoveries came at a time when there was very little known about culture and businesses were just globalizing and were in need of advice (Jones 2007). Hofstede’s framework exceeded this demand and became widely accepted by many scholars and practitioners. His work offered guidance to managers who were expanding their businesses as cultures were clashing and creating difficulties (Jones 2007). Rigour – Hofstede model is based on a rigorous research design with systematic data and is built on a coherent theory (Jones 2007). Simplicity: – Knudsen Loloma (2007) argues that hofstede’s model has remained influential and successful due to its simplicity of appliance. His analysis of culture offered a simple way of understanding organizational culture. The six dimensions that define organizational culture put forth by Hofstede made it easier for managers and researchers to understand corporate culture without the need of expert knowledge. Relative accuracy: – strength of Hofstede’s model is also reflected in its level of accuracy. Majority of the replications conducted by other researchers have confirmed Hofstede’s findings. Four replications have concurred fully with Hofstede’s findings while fifteen showed partial confirmation (Jones 2007). Moreover, Hofstede’s framework has become very influential in management studies and is most widely cited in social sciences. His work remains instrumental in the implementation of various business systems in organizations including entrepreneurial behaviour, workgroup performance and dynamics, leadership styles, participative management and management control systems among many others (Jones 2007). A CASE STUDY OF SONY ERICSSON In order to explore on the extent to which hofstede model plays a part in defining management style, we will conduct a case study of Sony Ericsson, a joint venture between Sony and Ericsson. Sony Ericsson has its headquarters and all of its management based in the UK. The firm aims at becoming the most innovative and attractive mobile brand globally (Cooper Ross 2007). ORGANIZATIONAL CULTURE IN SONY ERICSSON Organizational culture has long been acknowledged as an important factor for driving behaviour, decision making and shaping management style at Sony Ericsson. With regard to the rules and procedures, Sony Ericson follows a certain procedure laid down by the firm (Cooper Ross 2007). While it is not a requirement for employees to follow strict dress code and office timings, it is mandatory for employees at Sony Ericsson to abide by the business ethics and code of conduct (Cooper Ross 2007). Since the firm does not follow a strict dress code and office timings, it can be concluded that the organization employs a loose control culture. With regard to employee evaluation and performance, the staffs at Sony Ericsson are not differentiated on their individual performance and are allowed to participate in decision making except at the higher level which requires the executive management team only (Cooper Ross 2007). Sony Ericsson’s corporate culture is also more employee oriented with managers more concerned on the welfare and employee satisfaction. Sony Ericson’s organizational culture is also very professional as employees are subjected to scrutiny checks prior to their appointment to ensure that individuals hired are competent and have a certain level of experience deemed necessary for the position (Tayeb 2001). With regard to normative and pragmatic approach, the firm is seen in between, as its organizational culture is both normative and pragmatic oriented. While Sony Ericsson focuses on meeting customer and market needs, the firm also adheres to certain rules and guidelines in meeting these needs (Tayeb 2001). Clearly, Hofstede’s model plays a significant part in defining the management style and organizational behaviour at Sony Ericsson. CONCLUSION There is no doubt that Hofstede’s model is one of the most widely acknowledged and used piece of research. His ground breaking work on culture has indeed provided valuable insights into the management styles and dynamics of cross cultural relationships as evident in Sony Ericsson. A number of academics have however discredited his work in part or whole. Although Hofstede’s work on culture has been heavily criticized on grounds of his one company approach, survey methodological approach, and for fewer dimensions and his assumption of a single organizational culture; majority of his findings have had remarkable effect on practitioners and researchers and continue to guide multi-national practitioners into the â€Å"global† future. While there is a high level of controversy in his analysis of culture, there is no doubt that his study is one of the most influential in the analysis of organizational culture. REFERENCE Hofstede, G., 2001. Culture’s consequences. 2nd edition. Thousand Oaks, CA: Sage publications Hofstede, G., 1998. â€Å"Attitudes, Values and Organizational Culture: Disentangling the concepts.† Organization Studies 19(3): 477. Hofstede, G., 1980. Culture’s Consequences: International differences in work-related values. Beverly Hills, CA: Sage Publications. Hofstede, G., Neuijen, B., Ohayv, D. D., and G. Sanders, 1990. â€Å"Measuring Organizational Cultures: A Qualitative and Quantitative Study across Twenty Cases†. Administrative Science Quarterly, 35(2), 286-316. Holden, N., 2002. Cross-Cultural Management – A Knowledge Management Perspective. Harlow: Prentice Hall. Jones, M.L., 2007. Hofstede – culturally questionableOxford, UK. Kroeber, A. L. and C. Kluckhohn, 1952. Culture: A critical review of concepts and definitions. Cambridge, MA: Harvard University press Knudsen Loloma, 2007. The consequences of â€Å"culture’s consequences†. A critical approach to culture as collective programming applied to cross-cultural crews. Journal of Maritime Affairs. Vol . 8 (2), pp.105 -121 Miles, R and C. Snow, 1978. Organizational Strategy, Structure, and Process. New York, NY: McGraw-Hill. O’Reilly, C., Chatman, J., and D. Caldwell, 1991. â€Å"People and organizational culture: A profile comparison approach to assessing person-organization fit†. Academy of Management Journal, 34:487-516. Rose, R., 2008. Organizational culture as a root of performance improvement: research and recommendations. Contemporary management research. Vol.4, p. 43-46 Schein, E., 1999. The corporate culture survival guide. San Francisco: Jossey Bass. Schwartz, S.H., 1994. â€Å"Beyond individualism/collectivism†. In: Kim, U., Triandis, H.C. et al. (eds) Individualism and Collectivism: Theory, Method, and Applications: Vol. 18, Thousand Oaks, CA, Sage Siehl, C. J. Martin, 1998. â€Å"Measuring Organizational Culture: Mixing Qualitative and Quantitative Methods†. In: Jones, M.O, et al. (eds), Inside Organizations: Understanding the Human Dimension, Newbury Park, CA, Sage Publications, pp.79-103. Sinha, 2000. Patterns of work culture. Sage publications Sondergaard, M., 1994. â€Å"Hofstede’s consequences: A study of reviews, citations and replications.† Organization Studies 15(3): 447. Symington, J. W., 1983. Learn Latin America’s Culture. New York Times. Tayeb, M. H., 2001. International Business Partnership. New York: Palgrave. Trompenaars, F. and C. Hampden-Turner, 1997. Riding the waves of culture: understanding cultural diversity in business. London, Nicholas Brearley. How to cite Hofstede’s Model Of Organisational Culture, Essay examples

Advanced Practice Nursing- Delirium in Adult Hospitalized Patients

Question: Discuss about the Advanced Practice Nursing- Delirium in Adult Hospitalized Patients. Answer: Story about acute onset delirium in critically ill-hospitalized ICU patient This story is involved with a patient named John Simons who is suffering from dementia and has been admitted to the ICU two weeks ago. He stays with his wife and a son who is married and lives in the other city (Lee et al., 2013). The patient was known already to the societal services with a package of care already in position, so the doctors thought that the procedure of discharging the patient would be uncomplicated. The initial interdisciplinary meeting was arranged without informing his wife or son. When his son insisted the doctors and the other staff of the hospital to rearrange the meeting, they agreed for the same. After that the care of patient started in a proper way (Barr et al., 2013). The patient cannot be left unsupervised because he was not able to do anything by his own and the family had a feeling that he needs a high quality of care. He had a risk of dehydration, malnutrition and was prone to persistent infections. The doctors were not able to arrive at a conclusion regarding whether John was permitted to continuing healthcare and what is the best form of treatment for him. Then began the next battle, in which the care package of the patient had to be arranged by means of the team of social services of the hospital that meant that the patient could no longer be provided with the care, which he had been using since two years. The patient had the same carer who used to take care of him since two years. She had become familiar with the patient (Ryan et al., 2013). The community nursing team made a last attempt to obtain to get continuing funding for healthcare for the patient and he died before they turned him down. The family members of the patient said that the team of community nursing visited him one in a day to change the pump and the day sitter for the last two days was the health involvement to the care of the patient. The question in front of us is that why an individual at the last part of his/her life have to pay his/her own expenses for dying at residence (Fick et al., 2013). Best Practice Guideline (BPG) The development of this best practice guideline addresses the questions how to deal with the patients who are above 65 years and are critically ill as well as hospitalized in the ICU (Intensive Care Unit). This guideline focuses on the following: Recommendations for practice: The nurses are directed to guide practice concerning the strategies for caregiving for the older adults with delirium Educational recommendations: focused on the organizations and educational institutions in which the nurses work in order to support its execution Policy and organization recommendations: focused at the settings of practice and the environment to smooth the progress of nursing practices Indicators of monitoring and evaluation (Ward, 2015). It is recognized that the individual capabilities of the nurses differs between the nurses and across the nursing professionals categories and are based the critical analysis, knowledge, attitudes, skills and decision-making ability which are improved eventually by education and experience (Salluh et al., 2015). Since the strategies associated with the care for delirium are based on accurate assessments of screening of all these conditions, the panel of development for this guideline recommends the execution and accomplishment of this guideline in combination with the Registered Nurses Association of Ontario, best practice guideline entitled screening for delirium in the older adults. In spite of the high occurrence and unconstructive outcomes, delirium=m in the ICU is not detected and therefore remains untreated in the patient scores. For several years, delirium has been considered as a benign problem by the teams of medical and critical care nursing (Khan et al., 2012). A delirium goes undetected by the doctors as well as the nurses in more than 68% of the patients in the ICU due to the absence of a validated tool. This guideline underlines the necessity for the organized utilization of the standardized tools for assessment, which is in collaboration with the recommendations from the national and the internal guidelines. These tools are essential for the detection of delirium that might otherwise are not detected and therefore untreated. Two tools with robust dependability and validity are the Intensive Care Delirium Screening Checklist (ICDSC) and Confusion Assessment method (CAM) for the ICU. Both of these tools have a high accurateness and constructive compliance and needs minimal education (Inouye et al., 2014). References Barr, J., Fraser, G. L., Puntillo, K., Ely, E. W., Glinas, C., Dasta, J. F., ... Coursin, D. B. (2013). Clinical practice guidelines for the management of pain, agitation, and delirium in adult patients in the intensive care unit.Critical care medicine,41(1), 263-306. Fick, D. M., Steis, M. R., Waller, J. L., Inouye, S. K. (2013). Delirium superimposed on dementia is associated with prolonged length of stay and poor outcomes in hospitalized older adults.Journal of hospital medicine,8(9), 500-505. Inouye, S. K., Westendorp, R. G., Saczynski, J. S. (2014). Delirium in elderly people.The Lancet,383(9920), 911-922. Khan, B. A., Zawahiri, M., Campbell, N. L., Fox, G. C., Weinstein, E. J., Nazir, A., ... Boustani, M. A. (2012). Delirium in hospitalized patients: implications of current evidence on clinical practice and future avenues for researcha systematic evidence review.Journal of hospital medicine,7(7), 580-589. Lee, E. A., Gibbs, N. E., Fahey, L., Whiffen, T. L. (2013). Making hospitals safer for older adults: updating quality metrics by understanding hospital-acquired delirium and its link to falls.The Permanente Journal,17(4), 32. Ryan, D. J., O'Regan, N. A., Caoimh, R. ., Clare, J., O'Connor, M., Leonard, M., ... Meagher, D. (2013). Delirium in an adult acute hospital population: predictors, prevalence and detection.BMJ open,3(1), e001772. Salluh, J. I., Wang, H., Schneider, E. B., Nagaraja, N., Yenokyan, G., Damluji, A., ... Stevens, R. D. (2015). Outcome of delirium in critically ill patients: systematic review and meta-analysis.bmj,350, h2538. Ward, C. W. (2015). A decision tree model for postoperative pain management.Urologic nursing,35(5), 251-257.