Ethos Pathos Logos Essay

A positive Ethos can be ca-cadThe inner character-Honest-Honorable-Truthful-Fair-EthicalThe outward manifestations-Attractive-Charismatci-Expert-PossessingAristotes classic plan to create persuasive argument1- Deliver a story2- Pose a problem3- Offer a solution4- Describe specific benefits for adopting the line of action set forth in your solution 5- State a c all in all to action. For Steve Jobs, its as simple as saying straightaway go out and buy one Quotations Base-line = sloganMission logical argument -Defines a political partys basic business and purpose-Ensures employees and all stakeholders are pointed in the same direction.Example Bringing the best to everyone we jotting . By the best , we mean the best beauty products. The best lot and the best ideas. These three pillars remain the foundation upon which we continue to build our achievement today.How do I salve one ?-Defining what you do-Identifying the core products or services-Determining your value propositionT he vision is what the company wants to create. A splendid and clear description of a bright future.Expresses aspirationsDescribes an inspiring new reality, achievable in a reasonable timeframeGuides internal actionsUsually starts with the words to ferment or to create How do I write one ?-Decide what the company wants to become-Establish the critical success factors in the marketplace-Identify strenghts and weaknesses-Clarify the companys opportunities and threatsPepsi Co VisionGroup assignement-Continuous assesment mark-Invent a service and write the vision and mission statements, strategic objectives and baseline for a 5 s group Powerpoint presentation next week. Vision statement starts with To be/ become/ create