Interactive Media and Its Effects on Copywriting Essay -- Communicatio

Interactive Media and Its Effects on CopywritingInteractive media and the World wide-eyed Web have become an entirely new medium for denote copywriters. As new innovations in computer technology arise, copywriters find the scoop ways to utilize interactive media for marketing their products, and sometimes, themselves. They have discovered some(prenominal) key marketing methods including hypertext, JAVA, and accuracy of information.According to Duif Calvin, author of The Nintendo Generation, hypertext is the most important marketing tool for advertising on the web. Hypertext is any type of unify to another web site containing relevant information about a given topic. It has become very useful to marketers within the past hardly a(prenominal) years. (www.jaderiver.com/glossary.htm).Hypertext allows markets to meet their audiences needs in very specific ways. For example, Ford labour Company may have a site on the web devoted to the 1999 Ford Mustang. With the use of hyperlinks , Ford can provide particular information about the cars warranty on a separate site. nation who are interested in knowing m...