Cyber Studies Essay -- Technology Media Technological Papers

Cyber StudiesThis raise will argue that the influence of new technologies atomic number 18 changing the relationship between the media and their audiences. This concept will be explored by examining the current media communication model and how new technologies influence its futurity. forthcoming media possibilities are raised and the implications of them for the relative industries are discussed. This essay is molded near the idea that these new technologies are giving audiences the power to shape the future of media and its capabilities. The premise being discussed involves many participants and factors as it is becoming increasingly difficult to separate them due to technical and communication convergence. Basically this essay will demonstrate how new technologies are allowing consumers to have more apply over where, when and how they receive info. Communication and media are whizz and the same. As media is defined as means of communication to the public n ewspapers, TV and radio collectively, (Penguin, 1979). Media refers to the long suit by which communication to a particular audience takes place. Traditionally information was communicated through these mediums via a administration of centralized dissemination meaning from one source (or relatively few) to many receivers. This was the First (electronic) Media Age and it was due to technological advancements of the time that formed this communication model and introduced the concept of mass media. This corpse the model dominating our societies communication today. However technological developments such as the internet and mobile phones are challenging this centralized communication system heralding in a Second Media Age characterized by distributed systems of... ...iously influenced by the advancements and integrating of new technologies. Works CitedAmerican Press Institute. (2004). Retrieved kinfolk 13, 2004, from http//www.american pressinstitute.org/content/4646 .cfm incarnate Influence in the Media, media and advertising. (2004). Retrieved September 13, 2004, from http//www.globalissues.org/HumanRights/Media/Corporations/Ads.aspGarmonsway, G.N. (1979). The Penguin Modern English Dictionary. England Penguin Books.Media Futures Archive. (2004). Retrieved September 13, 2004, from http//www.hfac.uh.edu/MediaFutures/home.htmlMedia Magazines envision 2005. (2004). Retrieved September 13, 2004, from httpwww.mediapost.com/forecast2005/forecast2004temp.cfm?c=overviewThe Media Centre at the American Press Institute. (2004). Retrieved September 13, 2004, from http//www.mediacentre.org/