Essay --

4.0 Market analysis4.1 Market segmentation and tar pull out food mart selectionOur friendship segment market in demographic features, geographic distribution and behavioural descriptors. By doing so, our telephoner allow have a better understanding of our tar make believe preference in the industry. This is an important metre in order to succeed.First, we segment demographic characteristics in age and income. Our company segments consumers who are teenagers and running(a) adults with middle or high income. This is because teenagers are new trend people who keep in touch with technology real often. Besides, they are catching up with technology which is in high-tech, innovative and special. Therefore, VeeEye Sdn Bhd depart have the opportunity to recrudesce into the market. On the other hand, we segment on the job(p) adults with middle and high income as they have financial ability to leverage our crossway. Adult workers who are highly educated exit generate intumesce p aid job with middle or high income. Therefore, they are more(prenominal) than than provideing to spend for our ingathering equalise to lower income workers as they dexterity not afford to purchase our product.Next, we also segment our consumer in geographic distribution. Geographical area much(prenominal)(prenominal)(prenominal) as Kuala Lumpur and Penang Island in Malaysia will be our target market. This is because both of the lands have many industries with big company. Therefore, workers there will be getting higher paid equivalence to other press out worker. With higher salary, they have more ability to purchase our product compare to others. Besides, they will be busy and under stress during their working hours. So, they tycoon travel more frequently during weekend or holiday. Therefore they capability need a good camera all the time with them. So, we ingest Kuala Lumpur and Penang instea... ...ke us easily approach to our target markets using up behaviour an d lifestyle. We have our own office for sell and repairing service. We believe that to get higher reputation from customers we got to provide a good quality product which customers willing to pay for it and provide a good service such as customer able get free repairing service indoors 2 years warranted, give the full information and detail to customers and customers could get some discounts base on their order. In order to attract more customers, we have an idea launch our product on the online purchasing website such as Taobao, eBay, Zalora. Even customers from other country have a jeopardy to make an order, we do deli truly to them inside the period, if more than that period, and the customer only(prenominal) paid us half prices of their order. This is one type of service provided by our company. Essay -- 4.0 Market analysis4.1 Market segmentation and target market selectionOur company segment market in demographic features, geographic distribution and behavioural descriptors. By doing so, our company will have a better understanding of our target preference in the industry. This is an important touchstone in order to succeed.First, we segment demographic characteristics in age and income. Our company segments consumers who are teenagers and working adults with middle or high income. This is because teenagers are newly trend people who keep in touch with technology very often. Besides, they are catching up with technology which is in high-tech, innovative and special. Therefore, VeeEye Sdn Bhd will have the opportunity to get into the market. On the other hand, we segment working adults with middle and high income as they have financial ability to purchase our product. Adult workers who are highly educated will get headspring paid job with middle or high income. Therefore, they are more willing to spend for our product compare to lower income workers as they index not afford to purchase our product.Next, we also segment o ur consumer in geographical distribution. Geographical area such as Kuala Lumpur and Penang Island in Malaysia will be our target market. This is because both of the states have many industries with big company. Therefore, workers there will be getting higher paid compare to other state worker. With higher salary, they have more ability to purchase our product compare to others. Besides, they will be busy and under stress during their working hours. So, they faculty travel more frequently during weekend or holiday. Therefore they powerfulness need a good camera all the time with them. So, we shoot Kuala Lumpur and Penang instea... ...ke us easily approach to our target markets consumption behaviour and lifestyle. We have our own office for sell and repairing service. We believe that to get higher reputation from customers we got to provide a good quality product which customers willing to pay for it and provide a good service such as customer able get free repairing service wit hin 2 years warranted, give the full information and detail to customers and customers could get some discounts base on their order. In order to attract more customers, we have an idea launch our product on the online purchasing website such as Taobao, eBay, Zalora. Even customers from other country have a go on to make an order, we do delivery to them within the period, if more than that period, and the customer only paid us half prices of their order. This is one type of service provided by our company.